GambleAware follows the Charity Commission's guidance on campaigning and political activity for charities (CC9). The key legal principles are:
- charities cannot have political purposes, and campaigning and political activity must only be undertaken by a charity in the context of supporting the delivery of their charitable purposes
- in the political arena, a charity must stress its independence and ensure that any involvement it has with political parties is balanced; a charity must not give support or funding to a political party, candidate or politician
- a charity may give its support to or raise concerns about specific policies advocated by political parties if it would help achieve its charitable purposes as long as it makes clear its independence from any political party
- trustees must protect their charity and not allow it to be used as a vehicle for the expression of the party political views of any individual trustee or staff member or by a party or candidate.