GambleAware is an independent charity (Charity No. England & Wales 1093910, Scotland SC049433) tasked to fund research, prevention and treatment services to help to reduce gambling harms in Great Britain. Guided by the National Strategy to Reduce Gambling Harms, published by the Gambling Commission, GambleAware works to broaden public understanding of gambling harms as a public health issue, to advance the cause of prevention of such harms, and to help those that do develop problems get the support and help that they need quickly and effectively.

The ABSG estimated that GambleAware would require a minimum of £9.5 million in voluntary donations in 2018/19 plus running costs to implement its commissioning plans. For GambleAware to continue to meet its existing commitments and complete the successful delivery of its current two-year strategic delivery plan the charity will require a minimum of £10 million in the 12 months to 31 March 2020.

We therefore ask all those who profit from the gambling industry in Great Britain, whether or not they hold a licence from the Gambling Commission, to donate a minimum of 0.1% of their annual Gross Gambling Yield (GGY) directly to GambleAware. GambleAware launched its annual fundraising drive by writing to the industry in May 2019. Read the letter here.

GambleAware is at the forefront of commissioning a National Gambling Treatment Service, working with the NHS and others such as Citizens Advice to help direct people to the right intervention. However, less than three per cent of the reported number of problem gamblers access services currently so it is clear there is much more to be done in both raising awareness about this serious public health issue and commissioning more prevention and treatment services. Trustees anticipate that our response to the National Strategy to Reduce Gambling Harms will require a significant step-up in funding from April 2020.

According to the Gambling Commission’s Social Responsibility Code Provision 3.1.1.(2), all “licensees must make an annual financial contribution to one or more organisation(s) which between them research into the prevention and treatment of gambling-related harm, develop harm prevention approaches and identify and fund treatment to those harmed by gambling".

GambleAware is recognised by the Gambling Commission as an independent organisation with a formal commitment to commission research, education and treatment in accordance with the National Responsible Gambling Strategy. Therefore, a contribution to GambleAware ensures compliance with this licence requirement.

Please play your part in the National Strategy to Reduce Gambling Harms by pledging your support to GambleAware.  For further information please read our donations FAQs and download the donation form 2019/20.

For further information on how your company can champion the work of GambleAware, please do not hesitate to send an email to

We look forward to working with you to inspire the industry as a whole to contribute a full and fair share to address the evolving challenge of reducing gambling harms.

At GambleAware, we are committed to ensuring that we are open and transparent about our fundraising and spending. One of our key values is acting with integrity and we are always honest about where we get our money and the way in which it is spent. We are registered with the Fundraising Regulator, and have signed up to the Fundraising Promise, demonstrating our commitment to best practice. Our Fundraising Complaints Procedure is available on request.