GambleAware is an independent charity (Charity No. 1093910) tasked to fund research, education and treatment services to help to reduce gambling-related harms in Great Britain.

Guided by the National Responsible Gambling Strategy, published by the Advisory Board for Safer Gambling (ABSG) and endorsed by the Gambling Commission, GambleAware works to broaden public understanding of gambling-related harms as a public health issue, to advance the cause of prevention of such harms, and to help those that do develop problems get the support and help that they need quickly and effectively.

The ABSG estimates that GambleAware requires a minimum of £10 million annually to deliver its responsibilities under the National Responsible Gambling Strategy.

In order to raise this amount, we ask all those who profit from the gambling industry in Great Britain whether or not they hold a licence from the Gambling Commission to donate a minimum of 0.1% of their annual Gross Gambling Yield (GGY) directly to GambleAware. This would not only meet ABSG’s funding requirements, but it would also help us reach the people who need the help. 

In Great Britain, there are around 340,000 people who have a gambling problem, and another 1.75 million at risk of developing a problem. Yet, only 2% of those who need help are currently getting the support they need.

According to the Gambling Commission’s Social Responsibility Code Provision 3.1.1.(2), all “licensees must make an annual financial contribution to one or more organisation(s) which between them research into the prevention and treatment of gambling-related harm, develop harm prevention approaches and identify and fund treatment to those harmed by gambling".

GambleAware is recognised by the Gambling Commission as an independent organisation with a formal commitment to commission research, education and treatment in accordance with the National Responsible Gambling Strategy. Therefore, a contribution to GambleAware ensures compliance with this licence requirement.

Please play your part in the National Responsible Gambling Strategy by pledging your support to GambleAware.  For further information please read our donations FAQs and download the donation form 2019/20.

For further information on how your company can champion the work of GambleAware, please do not hesitate to send an email to

We look forward to working with you to inspire the industry as a whole to contribute a full and fair share to address the evolving challenge of minimising gambling-related harm.

At GambleAware, we are committed to ensuring that we are open and transparent about our fundraising and spending. One of our key values is acting with integrity and we are always honest about where we get our money and the way in which it is spent. We are registered with the Fundraising Regulator, and have signed up to the Fundraising Promise, demonstrating our commitment to best practice. Our Fundraising Complaints Procedure is available on request.